The SPS Framework Overview

The SPS Framework identifies 19 distinct founder archetypes organized into 8 performance tiers. These archetypes reveal your leadership profile by measuring your capabilities across Strategy, Persuasion, and Systems — the three essential domains of business mastery.

Each archetype reveals a distinct combination of capabilities across the three domains, showing current strengths and proficiency patterns.

How the SPS Framework Helps Founders

1. Identifies your leadership profile
It shows how you approach decisions, relationships, and growth.

2. Shows your capability distribution
The framework identifies your relative strengths across the three domains — Strategy, Persuasion, and Systems.

Why It Matters

Most founders have strength in one or two domains while having relative gaps in others.
Different capability combinations create distinct leadership profiles with unique patterns of decision-making, communication, and execution.

The SPS Framework identifies your specific capability profile across all three domains, providing a clear picture of your current leadership approach.

Understand the SPS Triad — The Three Forces That Shape Your Growth

Every breakthrough flows through Strategy, Persuasion, and Systems. When these three pillars align, growth accelerates. When one weakens, momentum slows. Your Diagnostic reveals which pillar is disrupting the flow.

The SPS Triad - Three Forces That Shape Your Growth. Shows Strategy (Direction), Persuasion (Influence), and Systems (Consistency) as three overlapping circles. The overlaps show: Inspiring Vision but Inconsistent Delivery (Strategy + Persuasion), Building Excellence Without Impact (Strategy + Systems), and Busy Momentum Missing Direction (Persuasion + Systems). The center shows Growth Accelerator when all three align.

What to Expect from This Page

  1. Review the Archetypes — Nineteen founder profiles below organized by tier describe different capability patterns.
  2. Identify Your Pattern — Each archetype represents a distinct combination of capabilities across the three domains.
  3. Understand Your Profile — Your archetype reveals your current capability distribution across Strategy, Persuasion, and Systems.

The 19 SPS Archetypes: A Complete Founder Framework

The following patterns define business and performance profiles organized into 8 tiers. Each archetype identifies your current capability levels across Strategy, Persuasion, and Systems domains.

TIER 1: WORLD CLASS

The pinnacle of founder capability. World Class founders demonstrate exceptional mastery at the highest levels — ≥90% in multiple domains or ≥95% specialist expertise.

👑 The Transcendent

World Class

Pattern:
≥90% in ALL 3 domains

Exceptionally rare mastery across all three domains. This profile demonstrates world-class capability in Strategy, Persuasion, and Systems simultaneously.

Strengths: Complete mastery, holistic excellence, rare triple-domain strength

🏆 The Elite

World Class

Pattern:
≥90% in ANY 2 domains

Rare dual-domain excellence. This profile demonstrates world-class capability in two of three domains.

Strengths: Dual-domain mastery, elite performance, exceptional balance

⚡ The Specialist-Elite

World Class

Pattern:
≥95% in 1 domain

Exceptional single-domain mastery. This profile demonstrates specialist-level excellence in one domain at the highest possible level.

Strengths: Specialist-level expertise, deep domain mastery, singular focus excellence

TIER 2: PREMIER

Comprehensive excellence with ≥80% across all three domains. Premier founders demonstrate proven mastery and consistent high performance.

🥈 The Proven Founder

Premier

Pattern:
≥80% in ALL 3 domains

Comprehensive excellence across all areas. This profile demonstrates strong mastery in Strategy, Persuasion, and Systems.

Strengths: Complete skillset, strategic vision, systematic execution

TIER 3: EXCEPTIONAL

Two domains ≥80%, one 70-79%. Near-elite performance with strength across all domains.

🎯 The Strategic Executor

Exceptional

Pattern:
Strategy ≥80%, Systems ≥80%, Persuasion 70-79%

Elite strategist who builds world-class systems with strong communication and relationship capabilities.

Strengths: Elite strategic vision and market positioning, world-class execution systems and processes, strong communication and relationship skills, rare combination of vision + execution

💫 The Strategic Influencer

Exceptional

Pattern:
Strategy ≥80%, Persuasion ≥80%, Systems 70-79%

Visionary leader who inspires and influences masterfully with a strong operational foundation.

Strengths: Elite strategic vision and positioning, masterful persuasion and influence, strong operational foundation, natural leader who attracts talent

⚙️ The Complete Operator

Exceptional

Pattern:
Systems ≥80%, Persuasion ≥80%, Strategy 70-79%

World-class executor who builds trust and closes deals exceptionally with strong strategic capabilities.

Strengths: Elite execution systems and processes, masterful persuasion and closing, strong strategic foundation, reliable delivery combined with strong relationships

TIER 4: STRONG

Two domains ≥75%, one <70%. Strong dual-domain capability.

💡 The Strategic Persuader

Specialized

Pattern:
Strategy ≥ 75%, Persuasion ≥ 75%, Systems < 70%

Strategic thinker with strong persuasion capabilities and solid execution foundation.

Strengths: Strategic positioning, emotional resonance, market foresight

🔧 The Strategic Operator

Specialized

Pattern:
Strategy ≥ 75%, Systems ≥ 75%, Persuasion < 70%

Strategic thinker with strong execution systems and solid persuasion foundation.

Strengths: Strategic planning, structural design, operational foresight

📊 The Systematic Closer

Specialized

Pattern:
Persuasion ≥ 75%, Systems ≥ 75%, Strategy < 70%

Strong executor with persuasion capabilities and solid strategic foundation.

Strengths: Trust building, process consistency, reliable delivery

TIER 5: ELITE DOMAIN

One domain >80%. Elite capability in one area with solid foundation in others.

🎯 The Visionary Seller

Strong

Pattern:
Strategy > 80%

Strategic thinker with strong vision and solid execution and persuasion foundation.

Strengths: Strategic foresight, positioning expertise, market awareness

⚙️ The Execution Machine

Strong

Pattern:
Systems > 80%

Process-driven operator with strong systems and solid strategic and persuasion foundation.

Strengths: Structural clarity, process excellence, measurement discipline

🤝 The Relationship Builder

Strong

Pattern:
Persuasion > 80%

People-first leader who excels at building trust and connection with solid strategic and systems foundation.

Strengths: Deep connection, trust building, empathy

TIER 6: BALANCED

All domains 60-75%. Well-rounded capabilities across all domains with no major gaps.

⚖️ The Balanced Builder

Emerging

Pattern:
All 60-75%

Solid foundation across all areas with no major gaps. Well-rounded skillset with adaptable approach.

Strengths: Well-rounded capability, adaptable mindset, no critical weaknesses

TIER 7: EMERGING

One domain 55-69%, others <55%. Emerging strength in one domain.

📈 The Emerging Strategist

Developing

Pattern:
Strategy highest, all < 70%

Founder with strategic thinking as the strongest capability across all three domains.

Strengths: Strategic vision, market positioning, forward thinking

🌟 The Emerging Connector

Developing

Pattern:
Persuasion highest, all < 70%

Founder with relationship building as the strongest capability across all three domains.

Strengths: Relationship building, empathy, connection

🛠️ The Emerging Builder

Developing

Pattern:
Systems 55-69%, Strategy <55%, Persuasion <55%

Process-oriented founder with systematic approach and operational consistency.

Strengths: Organized and systematic approach, process-building capability, operational consistency, methodical execution

TIER 8: FOUNDATION

All domains <60%. Early-stage development across all domains.

🌱 The Developing Founder

Foundation

Pattern:
All < 60%

Early-stage founder with emerging capabilities across Strategy, Persuasion, and Systems.

Strengths: Open to learning, self-awareness, adaptable mindset

🌟 The Aspiring Founder

Discovery

Pattern:
All domains <40%

Early-stage founder beginning the entrepreneurial journey across all three domains.

Strengths: Beginning the journey with eyes open, willingness to learn, adaptable mindset, early self-awareness

Quick Reference Guide

Tier Archetype Pattern
World Class The Transcendent ≥90% in ALL 3 domains
World Class The Elite ≥90% in ANY 2 domains
World Class The Specialist-Elite ≥95% in 1 domain
Premier The Proven Founder ≥80% in ALL 3 domains
Exceptional The Strategic Executor Strategy + Systems ≥ 80%
Exceptional The Strategic Influencer Strategy + Persuasion ≥ 80%
Exceptional The Complete Operator Systems + Persuasion ≥ 80%
Strong The Strategic Persuader Strategy + Persuasion ≥ 75%
Strong The Strategic Operator Strategy + Systems ≥ 75%
Strong The Systematic Closer Persuasion + Systems ≥ 75%
Elite Domain The Visionary Seller Strategy > 80%
Elite Domain The Execution Machine Systems > 80%
Elite Domain The Relationship Builder Persuasion > 80%
Balanced The Balanced Builder All 60-75%
Emerging The Emerging Strategist Strategy highest, all < 70%
Emerging The Emerging Connector Persuasion highest, all < 70%
Emerging The Emerging Builder Systems 55-69%, others < 55%
Foundation The Developing Founder All < 60%
Discovery The Aspiring Founder All < 40%

Identify Your Archetype

Take the SPS diagnostic and get your personalized founder profile with actionable insights.

Run Your SPS Diagnostic